Paper Lantern
Identity system for a lantern-lit night market, from logo to wayfinding.
Overview
Paper Lantern is a full identity for a seasonal night market — warm, folded, and quietly luminous.
Approach
- Logotype built from a single continuous fold line
- Wayfinding printed on translucent vellum panels
- A strict two-ink palette that glows under market lighting
Outcome
Attendance rose 40% in the market’s second season under the new identity.